Now in its 18th year, the festival has grown steadily over the years, in size and scope. In 2013, with the success and the demand, the Government decided to extend the celebration for a few more days – from a weeklong celebrations, it now runs as a ten day long celebrations. Considered as the longest and the most successful cultural festival in the Northeast state of India drawing in people from different parts of the country as well as from the rest of the world.
The festival is made up of several themed zones. The main attractions are cultural exhibitions of folk song and dances, indigenous games, and craft demonstrations. Food plays a crucial part in Naga culture, so much so that, it is considered an expression of cultural identity. All the 18 major tribes of Nagaland have their own traditionally designed Morungs (huts) where one can sample their exotic food and drink the local rice beer.

Against all odds, East Wind is back. This magazine that you are now reading is a reincarnation, or, if you prefer, a resurrection, of the original, which existed as a quite heroic one-woman operation from 2004 to 2010. One of us, Nona Arhe, started the magazine and ran it alone all those years.
This time there are two of us and hopefully the magazine will be at least twice as strong. Samrat, who joins the editorial team as Chief Editor, has two decades of experience in Indian journalism and has edited major newspapers in Delhi, Mumbai and Bengaluru. He brings his experience into the mix. The team is completed by the support of a top designer.